Objective
A CPL campaign was launched with the aim of improving lead quality and generating 5000 leads for an entire portfolio.
Time Frame
From - March 2022
| To - December 2022
Target Segment
Custom Dataset
The campaign targeted a custom dataset comprising individuals such as members of a Golf Association, CEOs, VPs, IT salaried class, and Directors of companies with paid-up capital of 50 lakhs plus.
Location
Bangalore (Project 15 Km radius) & Hyderabad
Industry
IT, BFSI and Manufacturing
Secondary Targeting
Secondary targeting was also done for Stock and commodities brokers, CA, Wealth managers, SMB owners, Product managers, and Employees.
Results Achieved
The campaign successfully generated 5100 leads overall, with an average quality score of 22% on the ultra-luxury segment and 30% on the premium category.
22%
Average quality score on ultra luxury segment
30%
Quality score on premium category
Campaign USP
The campaign's unique selling proposition was the custom dataset targeting using AA's proprietary audience analytics platform and the use of machine-learned retargeting to enhance lead quality. The campaign showcased the power of innovative technology and strategic execution in achieving outstanding results.
Objective
The goal of this campaign was to generate 2500 high-quality leads for a project in sector 150 Noida by a subsidiary of India's most trusted brand. The target audience consisted of individuals between the ages of 32-60+ who work in the IT, BFSI, and Manufacturing industries, including Stock and Commodities Brokers, CA, Wealth Managers, SMB Owners, Product Managers, and company Employees.
Time Frame
The campaign was executed over a period of - 60 Days
| Q3 of 2022
Results Achieved
The campaign was highly successful, surpassing the target goal of 2500 leads and achieving a 28% allocation of sales leads. The custom dataset targeting approach effectively reached the intended audience, while machine learning retargeting increased engagement and conversion rates.
28%
Allocation of sales leads
Campaign USP
The unique selling point of the campaign was its custom dataset targeting approach, which enabled the team to identify and precisely target individuals who met the target segment criteria. Machine learning retargeting was also an effective strategy that helped to improve engagement and conversion rates.
The lead generation campaign achieved its primary objective of generating 2,500 leads within the 60-day timeframe. By leveraging a combination of digital mediums and advanced targeting techniques, the campaign was able to effectively reach the desired audience and drive a significant allocation to sales leads. The successful & potential impact of well-executed digital campaigns in driving business results can be witnessed here.
Objective
A premier commercial project in Pune, wanted to run a performance marketing campaign to generate leads and increase awareness about their upcoming project in two stages Pre-EC and Post-EC.
Time Frame
The Pre-EC campaign
Executed for - 20 Days
| The objective was to generate 500 leads for the project
The Post-EC campaign
Run for - 60 Days
| The objective was to generate 1300+ leads for the project
Results Achieved
As a result of the well-crafted digital campaigns, we were able to generate 1820 leads in total over the Pre-EC and Post-EC stages. The lead to site visit conversion ratio was 7-8% and the qualified lead ratio was 25%. The successful campaigns helped increase awareness and gain traction from the relevant target audience for their project.
7-8%
Site visit conversion ratio
